I would echo @StJohnLimbo. With text, a flashy conspicuous design that may get lots of positive comments is often grating and tiring to engage with across more than the very short term. Gratuitous animation, blur effects, drop shadows, low-contrast color combos… it’s very easy to do more harm than good, and typography normally best succeeds when it’s least noticed.
Pay attention first to web typography and to standards – one should meet at least WCAG 2.1 level AA accessibility standards (the most relevant bits are around distinguishability).