You know, I’m gonna hijack this little ongoing convo to tell you a little story which just so happens to be true.
A few years ago, I decided to take a break from working remotely, something I’ve been doing near on 20 years now (woah), and I got hired in an official capacity by an “SaaS” company, went into work at an office building at 9am, had to wear a shirt with buttons, the whole bit. The company was quite profitable and had just upgraded from about 40 employees to almost 100, so a lot of things were changing.
I lived in a rather remote corner of the world in those days, and all the work we were doing was delivered online, so I was rather surprised to see that the company’s website, which was 100% of what our customers saw when dealing with us, looked like two kids in their mother’s basement had put it together.
Again, this was a legit business, but there wasn’t a single photo (even stock photos) of anyone on the website, and there was no information about the CEO or the team or the backstory of the company or anything. There wasn’t even a phone number listed. Frankly, the whole thing looked shady and weird and yet I was working every day in a building surrounded by 100 employees all paid on time who were dedicated to their actually quite honorable work (no telemarketing, pressure selling, etc).
Long story short, the company finally took my advice after a lot of lobbying because nobody in the company had ever bothered to ask someone outside the company how they were being perceived. And since the money was coming in, the whole perception thing was an afterthought.
Anyway, to wrap this up, a couple of months ago, I was walking down the street in the even more out of the way and difficult to visit city where I now live, and the CEO saw me whilst driving by, and we had a chat, and now I’m working for them again, although this time, completely remotely (
).
And I’m pleased to say that their website now has names and faces (and bylines) and a much more customer-friendly design. I should also add that it’s far more profitable than ever with about 750 employees.
Basically, my message is quit assuming people can remotely see you all in your offices, wherever they are, and know who you are. Introduce yourself, damnit, and remember that you’re a stranger before you’re a friend, eh?