So, the title says it all. Typically, if you pay the $13.99/month for a YouTube premium subscription, 45% of that goes to Google and 55% of that, roughly $7.69, gets split among the creators of the videos you watch that month.
While I’m not fond of the $6.30 sacrificed to YouTube to accomplish this, it tends to be a better deal for the creators than Ad revenue.
Generally speaking it takes you viewing YouTubers’ videos 1,000 times to generate roughly $1 of ad revenue for them (assuming you don’t have adblocker on). These rates vary a bit based on topic area, financial bros will make more than gaming channels, but the average sits at roughly a tenth of a penny per view.
As mentioned, creators get 55% of what you spent, currently $7.69. That means as long as you are watching less than 7,690 videos a month, the YouTubers you like are benefiting more from you being subscribed to YouTube Premium than watching the same videos with ads, even if you actually watch the ads instead of blocking or skipping them. Safe to say, virtually nobody is watching more than 7,690 videos a month (that’s well over 250 a day).
Having worked this out a while back, my wife and I figured we can’t afford to join everyone’s patreon, even at $1/month. They add up. So, paying for premium is the best way we can support the creators we like. It also hands $6.30/month to Google, but what can you do?
The details I can’t find via search is whether this is broken down by simple view counts, regardless of how much you watched, or if it’s done by view time, meaning watching only one second of a video would potentially pay something but not much, or if there’s a time or percentage threshold of time watched of a video that must be passed by a YouTube Premium subscriber for the creator to receive a payout.
I know this seems like a potentially stupid question, but I promise you it is not. I might end up with several hundred 1-5 second views of different videos and I’d like to know if creators are seeing anything at all from that if I’m a YouTube Premium subscriber.
If there’s anyone who may already know, or someone with adequate search-fu to wade through the mountain of related but ultimately irrelevant content to find a definitive answer, I would greatly appreciate help figuring this out.