What's the best way to market IF/indie games?

[StJohnLimbo]

Just for the sake of cross-referencing, here are two related threads which might be of interest:

IF economics

Hi there, I think it’s safe to say that nobody here makes interactive fiction to get rich. I just read today’s blogpost by @zarf where he alludes to the fact that writing original IF games for profit is “tricky at best”. Indeed. As I was reading that, I happened to remember a rule of thumb for guessing Steam sales from number of reviews, and spent some time looking at IF games (both parser and choice-based) on Steam. I started with Thaumistry and Anchorhead, continued with a sampling of Choice…

The Current Audience for IF

I’m curious about what people’s impressions are on the audience for IF today. This is a fairly broad topic, but here are some specific questions: How many people are downloading/playing a game on average (obviously it would vary based on a lot of factors, but you could just give your own experience)? What are the biggest sources for discovery in IF? The IFDB? Specific competitions? itch.io? Are there particular media outlets that cover this type of work? Do you find that authors are also…