There are clear-cut cases for automation: It used to be the case that the binmen had to lift the dustbins into the refuse lorries by hand. When someone invented a hydraulic mechanism to do this, everyone was relieved that these people had to do a bit less back-breaking, hazardous and dirty work. As you’ve noted, it’s perceived differently with artistic endeavours.
Where does your and my rejection of the unattributed use of automation come from? While probably relatively common, this sentiment is at the same time doubtlessly absent in large parts of the population. My guess is that these would be the same people who cannot recognise kitsch for what it is. Bear with me here for a moment.
It’s not so easy to verbalise the difference between kitsch and art. Commonly words such as “appeal to sentiment”,“effortless identification of and with”, “ease of consumption” and “derivative” will crop up, but there will be objections to all of these. Nonetheless, to anyone with even just a passing interest in art, the difference is usually obvious at the first glance, even though kitsch is not the same as bad art, and can exhibit quality workmanship. But in fact, kitsch is not judged along such a scale. To get there, a work has to communicate something of value. And there can be no doubt that this kitsch doesn’t achieve, because it explicitly isn’t meant to do so. If the negative artistic value of a low-quality painting of the Eiffel Tower is just the profit of the postcard seller, it’s probably tolerable. If the object of some gigantic, academy-quality, horned-helmet-nordic-fantasy history painting is the indoctrination of a country’s youth to go to war with their neighbours, it’s worse. But my point remains in both cases: There can be no fruitful discussion about the quality of kitsch.
How do we spot kitsch so easily? One way to go about it is this train of thought: “This is clearly derivative, but people who haven’t seen a lot of art won’t know it. It has been created to appeal to such people specifically. Now let’s ask ourselves with which miserable intention this was done.”
AI generated imagery is, by definition, derivative. It comes from broad consensus and not from the discovery of underappreciated gems. And I think the common negative judgement of the derivative nature of kitsch comes from its closeness to plagiarism.
For comparison: At least until recently, people just the slightest bit read would easily spot the typical, insufferably soft-spoken, anxiously balanced school-essay style of ChatGPT, in the same way as we spot kitsch.
To finally get to my actual point: if we are to judge the AI-generated content on similar terms as we would judge other works, we would have to talk about the moral value first, before we get to the quality of presentation. And, as you point out, we should not be talking about the moral fibre of individual authors. Instead - at least in my opinion - the ethical judgement on the use of AI will point to the temptation it offers for people to henceforth assume the consumer role and the possibility space it opens for the manipulation of ever larger swathes of the population, because one thing is certain: it will only become harder to spot the difference, not harder to come up with nefarious goals.