Hmm… it was mentioned that they were developing a custom graphic development interface, but it’s not yet being tested at this stage. Maybe they’re hoping to get some feedback/direction about what kinds of things would be helpful in the forthcoming interface.
It was also mentioned that they want the testers to publish their stories during the beta phase of the project, so I’m guessing part of the deal is that they want to experiment with hosting and displaying the goods to the general user base.