print_ret (The) self, " ", (IsOrAre) self, " not important.";
Using (The) printing rule ensures that even objects which shouldn’t have an article are printed correctly, e.g. “John is not important.”. Since this means there is not a string first on the line, we need to add print_ret (Just writing a line that starts with a string is a shortcut for print_ret)
But then, there’s a shortcut printing rule for this situation: