There are digital adaptations of gamebooks (Sorcery, Fighting Fantasy) by inkle and Tin Man Games, which are available on Steam as well as on mobile app stores. I think they’ve been quite successful (for example, >100 k downloads on the Android Play Store alone). They have a polished appearance and high production values, and of course they had the advantage of being based on popular works with an existing fanbase.
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Regarding purely text-based IF, Choice of Games has established a successful brand with a relatively distinctive “house style”.
Here are some related threads: