Before I go any further, I do think in the spirit of this competition which historically has showcased small/single developer, handmade games, AI generated cover art shouldn’t be used (and definitely not wholesale AI gen text which is what is being mainly judged.)
Moving past that and why people do want to use it though, AI images have been rapidly improving at a scary rate. Just a few years ago I’d laugh at how anyone could mistake AI images for reality with the 15 fingers, unattached limbs, and generally really wonky proportions/settings/colours etc, but now, I sometimes have to really look, especially if there is someone artistically inclined generating the pictures and then fixing any of the worst AI glitches. Sometimes, the main giveaway is just bad lighting/shadows (AI still seems to often really struggle with that.) I almost got caught out using a small black and white line art image last year that was labled “not AI” on a stock site in a photo manip, but after starting to work with it, noticed a few iffy details and- yep, when run through a detector showed it likely was AI generated which was frustrating and meant I needed to pull it out and start again.
I’ve seen two instances now of where people have claimed to have handmade artwork and gotten away with it for a while before anyone actually pulled them up on the blatant AI use, and they were even getting some praise for the art as well. (They both had hallmarks of AI, but you needed to know how to spot them, and more than that I understand people not anticipating that they may just be being lied to). One at least did appear to be using the AI art and pretending it was their own for an ego boost (which I’ve never understood, but it used to happen with plagerism for praise for work that wasn’t theirs, and now I’m seeing it with AI gen work passed off as handmade). I’ve also actually being seeing a lot of mislabled stock of late. Even people trying to avoid AI can face an uphill battle and you have to be extra, extra careful and check all your images, and if in doubt, run them through a tester like hivemind. From some discussions I’ve had, some people find any kind of photomanipulation intimidating (but I really do recommend anyone wanting to make their own covers to give it a go!)
It’s also AI is quick and easy. I mean to find an image you’ve often got to sift through a whole heap on stock sites which takes time, make sure as best you can that the image isn’t stolen, and the CC is as it should be for use, crop and add your title at a minimum. (And the amount of work can go up from there if you want to combine images, colour correct etc.) With AI you type in a prompt, maybe ask for a refinement or two, and it spits out what you asked for, looking somewhat like a comissioned piece so it’s very quick and easy.
Anyway, I can see why some see the appeal in AI generated cover art- being quick, simple, easy, and arguably prettier than just a title on a screen for those that can’t find a stock image to suit. Over at another forums, I posted a list of some of the websites that offer free to use stock as a resource list quite a while back (and could also include some free to use image editors, there’s even one that has a fair amount of photoshop’s functionality called Photopea that is free to use). Maybe running up to the next IFComp, something like that could be posted to help give people the resources to make their own if they wish? Especially given choosing to use AI cover art will likely have a fair few people just skip the game from the sounds of things so next year the inclination to use it may be lower.