What are some animated TV commercials that use the camera shake effect for impact? what are some examples?
When TV animation first appeared in the 1950s and early 1960s, budgets were low, so TV animation companies such as Terrytoons, Hanna-Barbara and Jay Ward Studios used what came to be known as “limited animation”. The shortcuts they took included lots of talking heads - static shots of characters’ heads where only the mouths moved (with the occasional eye blink) and, famously, camera shake. Having a character crash into a tree or fall off a cliff was expensive to animate, so instead they would show the character zip away out of shot, put in a “crash” sound effect along with a camera shake and then pan across to show the character sitting under the tree rubbing their head (with stars!) The crash had happened off-screen. If you’re looking for that effect in a TV commercial, try searching YouTube for 1950s and 60s commercials by Jay Ward Studios (Captain Crunch, Cheerios, Trix) or Hanna-Barbera (Raisin Bran, Cocoa Krispies) etc. You might find what you’re looking for!
I’m British but in the 1990s in London I was involved in making commercials for Count Chocula, Frankenberry, Trix, Cookie Crisp and all those sugary American cereals (which you couldn’t get over here!) It was great fun. I was in the digital ink and paint department. I used to know a lot of animation history!
For anyone interested in early American TV animation, I recommend a book called The Moose That Roared: The Story of Jay Ward, Bill Scott, a Flying Squirrel, and a Talking Moose by Keith Scott, it’s excellent and very funny.
Interesting, but the camera shake occurred in animated short films in the 1940s, it’s a immensely common effect in animation, and if you’re talking about characters crashing off-screen and the camera shake when the character, it’s a common trope and still used to this day, TV Tropes calls this ‘‘Off-screen Crash’’.
Yes, camera shake has been used since forever to emphasise a violent crash, on-screen or off. It would be interesting to track down where it was first used but I can’t find anything online right now.
Camera shake is used for non-violent crashes, things hitting the ground, explosions, etc. the earliest use of the camera shake in animation is in the 1940s, but I don’t know where the effect was first used.
I could have sworn that Loony Toons were doing that in the 1930s.
It’s spelled ‘‘Looney Tunes’’ if you have a case of the Mandela Effect, the Looney Tunes cartoons probably did use the camera shake effect in the 1930s, but I can’t find any other cartoon in the 1930s that uses the camera shake effect.
Nah, I just forgot the correct spelling.