Refering to the individual orcs?

An orc is a kind of man. An orc has some text called reaction-text. The reaction-text is usually "[orc] sez: [one of]'Graf.'[or]'Groffa!'[or]'Yrk.'[or]'Bwaffa?'[purely at random]".

I wanted [orc] to be the name of the orc - any idea on how to go about this?

[printed name]

I think …

Yes, that was it - thanks!

Or [printed name of the item described], to spell it out completely. Both ways work.