The thing is that hard work, as said before, means squat these days, because no matter what you do, you need to have reach. But in order to have reach, you need have a form of luck and favorable circumstances (like growing from a community), otherwise you are shouting into the void (e.g., on social media). Take Wattpad for example (as that’s what stuck for me as a reminder of how packed the market is, speaking of writing, not games), it boasts a huge community, and all you see, mostly on stories, that people show up and advertise themselves in the comment sections; solely because they are trying every way to get noticed.
If we take your Youtube example, my grime with that is, that it may sound intriguing at first, but reality is that at some point an algorithm has to be employed to show recommendations. Which means, the system will become skewed towards a certain group; whichever is favored by the site owners (somewhat), plus trendy subjects. This is partially the fault of “you need to have a following in order to gain followers” dilemma. Either way, what my experiences are telling me, it’ll only favor a few, as in a handful of few (at the top), who might be able to make a decent living out of it, but the rest will be there just to cater for those, for pennies. Wanted to show an updated graph of how skewed indie game earnings are on Steam, currently it’s setting around the media of $4.000 dollars lifetime; for those who can make money out of selling games, because most don’t even make the registration fee back.
This might be grim, the outlook that is, but from time to time it has shown, that sooner or later money becomes involved more so than it should, and creates these monstrous creatures that boast to be the next savior of any given industry; a facade only at best.
netflix for books
Something similar happened when Amazon introduced their self-publishing services, where you’d be able to access technically almost free books, from completely unknown authors; in the thousands.
This, the sheer volume is another concern, because no matter how good your search function is, people won’t browse through 10.000 pages, just to get to the one where they might discover that next “amazing” author. It takes up a lot of effort to just sit down and spend precious time for these things (e.g., after work, kids, etc.). IMHO.